🚗 Volkswagen Tayron – Social Media Advertising Campaign
Overview
We delivered a full-scale social media advertising campaign for the launch of the all-new Volkswagen Tayron, bringing the brand’s vision to life through high-impact video content. This campaign was designed specifically for platforms like TikTok, Instagram, Facebook, and YouTube, aimed at engaging a digitally savvy, mobile-first audience.
Objective
To create visually striking, story-driven video content that introduces the Volkswagen Tayron to a global audience — highlighting its design, performance, and lifestyle appeal — in a way that is native to social media platforms.
Our Approach
🔹 Creative Development We collaborated closely with Volkswagen to craft the campaign concept, narrative structure, and platform-specific adaptations. Our team developed a creative direction that was fun, engaging but also feature driven
🔹 .We cast a dog, which was fairly hard to find in Portugal, who could do everything we needed..
🔹 Location Scouting & Filming in Portugal Portugal’s coastal and urban landscapes provided the perfect backdrop. We coordinated all logistics — securing scenic locations that complemented the Tayron’s dynamic look and feel.
🔹 Full-Service Production & Post We handled every aspect of production: direction, cinematography, lighting, sound, and drone footage. Post-production included editing, color grading, sound design, and final delivery in multiple formats optimized for each platform.
Deliverables
💡 Creative concept & scriptwriting
🎬 Casting & talent management
🌍 On-location production in Portugal
🛠️ Editing, color grading, sound design
📲 Multi-platform exports for TikTok, Instagram, YouTube, and Facebook
Results
📈 High engagement across TikTok & Instagram Reels
🚘 Elevated brand perception among younger audiences
🌍 Wide global reach with localized adaptatio