Dominos Pizza Tiktok Social media campaign

We created and produced  a French social video advertising campaign on TikTok, for Domino’s pizza

To engage their TikTok audience in France, we crafted 20 original video assets using French based talent. The social media marketing aim was to  promote Domino’s Jours Foux and MyDomino’s offers.

To do this, we devised a variety of different TikTok socially native, creative narratives and styles.

We designed the video content so that it could be modular and scalable. Building on these original assets, we further expanded their reach by generating 60 dynamic variation assets, creating over 80 assets in total.

Domino’s was able to A/B test this against various media buy demographics to see which performed the best.

We provided creative, scripting, talent search and management, production and post production.