Smyths Toys social media campaign
We partnered with Smyths Toys Superstores and Meta to create a dynamic video campaign designed to drive catalogue sign-ups across the UK, ROI, France, Germany, Austria, Switzerland, and the Netherlands.
Campaign Objective
Smyths Toys wanted to encourage parents to sign up online for their free 300-page toy catalogue, delivered straight to their door from September. The focus was on increasing traffic to regional sign-up pages and building customer registrations ahead of launch.
Our Approach
Working closely with Meta and Smyths Toys, we developed six original film concepts, crafted specifically for Facebook and Instagram Reels, Stories, and Feeds. Each creative asset was built mobile-first, following Meta’s best practices to ensure maximum engagement and clarity.
Creative Direction
Tone of Voice: Fun, friendly, and energetic—true to the Smyths Toys brand.
Messaging: Clear, direct, and parent-focused, highlighting the free 300-page catalogue packed with the top toys of the year.
Brand Presence: Smyths Toys logo featured strongly across all creatives.
Formats: Vertical-first Reels and adaptable assets for Feed and Stories.
Deliverables
4 original films, adapted into multiple Meta ad formats
Creative consultation and reviews to refine messaging and visuals
Mobile-first execution designed to capture attention within the first seconds
The Message
“Sign up at SmythsToys.com to receive your free 300-page toy catalogue, delivered to your door from September onwards.”
Outcome
The campaign transformed a beloved annual tradition into mobile-first, thumb-stopping content. By pairing clear, direct messaging with playful storytelling, we positioned Smyths Toys as the go-to retailer for families preparing their wishlists—while driving measurable increases in catalogue sign-ups across seven key markets.
