Dyson social media video content

Influencer marketing in the home appliance industry is a really strong route to promote a product. We sourced and worked with a number of #home #cleantok  content creators to create social media video content for Dyson vacuum cleaners. Our strategy involved identifying influencers whose values and audience aligned with Dyson’s brand identity. We aimed to blend the influencers’ unique styles with Dyson’s innovation to create content that resonated with consumers on a personal level.