ByteDance Cici UK Video Campaign

Project: Cici UK Video CampaignClient: ByteDance Partner: Filmekanik GB

We recently delivered a dynamic branded content series for ByteDance's Cici app, tailored for the UK market. This campaign focused on creating engaging, high-quality live-action videos to highlight Cici’s key features through localized storytelling and soft product placement.📍 

Project Overview

Targeted at UK audiences aged 18–40, the campaign blends British humor, native English voiceovers, and relatable scenarios across themes like fitness, lifestyle, and learning. Videos were crafted in both 40s and extended 60–120s formats, optimized for TikTok, YouTube, and Facebook.

🎬 Scripted Series HighlightsYouTube Summarization:

 Podcast-style dialogues demonstrate Cici’s smart video summary capabilities.

Health & Fitness: A narrative-driven spot featuring a fitness enthusiast using Cici for workouts and meal plans.

Life Hacks & DIY: Showcasing Cici’s rich media integration through practical, everyday solutions.

Student & Work Productivity: Scenes of document reading, email generation, essay writing, and academic search—tailored to student needs.

🔍 Key Product Features IntegratedSmart summarization of long contentUnlimited file uploadNative British English text generationLocalized search & resultsSource citation and prompt suggestionsFree, all-in-one functionality

📈 ObjectivesThis campaign aimed to drive brand awareness, user growth, and retention in the UK during H2 2025, establishing Cici as a go-to tool for smarter living and learning.